Megatel
We identified a gap in New Zealand’s Internet Service Provider market, to own a differentiated positioning. While service bundling is becoming more commonplace, no-one has captured the one-stop-utility-shop.
Brand Strategy
Naming
Brand Identity
Brand Guidelines
Templates
Environment
Brand Essence
South32 is built around the idea of 'Making a difference from the ground up'. The simplest of ideas and the most noble of human aspirations. Those at South32 endeavour to do this each and every day, from the ground up.
The visual identity system was built around the ‘weave’: a symbol of the strength created when multiple pieces come together to form a connected whole. This is the heart of the brand: its twelve parts or four sections representing any number of different perspectives on what gives the brand its integrity.
Logomark
The Logomark is designed to visually re-enforce the essence of the brand, everything you need in one place. This symbol communicates all 4 services coming together, as a unified solution. Visually the logomark also creates a stylised 'M'.
Brand Essence
South32 is built around the idea of 'Making a difference from the ground up'. The simplest of ideas and the most noble of human aspirations. Those at South32 endeavour to do this each and every day, from the ground up.
The visual identity system was built around the ‘weave’: a symbol of the strength created when multiple pieces come together to form a connected whole. This is the heart of the brand: its twelve parts or four sections representing any number of different perspectives on what gives the brand its integrity.
