Jeremy Snowsill
 
 

Being a Bold Brand
is not about size,
it’s about mindset.

 

It’s an attitude, a vision, an unacceptance of convention and existing worldviews. Its the drive of ambition, tempered with meaningful purpose.

 
 
 
 

Age of Brand Activism
A new paradigm is here. Enhanced transparency, shared human values and an active stance on social issues has become the expected. Businesses will be judged on their actions more than ever. We are entering an era where people and the planet come first – championing a new wave of businesses that move the world forward.

It’s no longer about challenging someone.
It’s now about challenging something.


Bold Brands Win
Bold Brands win hearts and capture minds, leaving an inspiring wake. They consciously contribute to making the world a better place, by challenging the status quo. Put simply, you force the rest to become better because you exist.

–– Naturally attract attention and clients

–– Build a strong culture around meaningful purpose

–– Become highly differentiated

–– Command a premium position and price

–– Create a new benchmark that disrupts your industry

 
 
 
Challenge Something
 

Finding the right cause is the bold idea that links everything together, in a powerful way.

 
 

Vision

Become a company that is driving forward, progressing the category and the world in some way.

Truth

Truth means being very clear on what you believe. Truth means having the courage to be disliked.

Impact

See the future before everyone else, and be courageous enough to fight for it, before the rest are ready to change.