Galaxy Resources
Working with The Sponge, we created the design concept for Galaxy Resources' 2018 Annual Report.
Brand Essence
Visual Language
Positioning
Brand Launch
Positioning
The positioning for Galaxy Resources was built around the fact that lithium and lithium-ion batteries are a fundamental proponent of modern life, and the continuing transition from fossil fuels.
The positioning statement "Responsibly supplying the resources, we need for modern life" was proposed.
