Crafting a brand.
At the speed of life.
In 2010, T Garage saw an opportunity to create a Research & Strategy Consultancy that was not only built for our digital world, but also able to keep pace with the changing way people connect – at the speed of life.
The challenge was their brand and messaging was now left behind. T Garage approached me to help extract the full value they offer their clients, and craft a brand that truly positioned them at the leading edge of the insights industry.
Strategy Workshop
Big Idea (Brand Essence)
Brand Refresh
Visual Language
Messaging
Sales Presentations
The 'beating heart'
A Strategic Workshop provided the opportunity to map T Garage's entire story and value. By organising that value into a messaging pyramid, we were able to firstly determine what ideas, principles and insights truly differentiated T Garage from its competitors, and secondly know which of these insights would become the beating heart of the brand.
The 'Big Idea' was born out of unifying two core discoveries: 1. Identifying and shaping powerful consumer insights that drive future growth, and 2. Creating dynamic collaborations between consumers, clients and T Garage that adapt and evolve at the speed of life.
These ideas became Shaping Futures Together.
